Job Title: Storytelling & Community Engagement Coordinator
Organization: The Loft Literary Center, Minneapolis
Status: FT Non-exempt (hourly)—32 hours, Tuesday–Friday
Reports to: Marketing & Communications Director
Compensation: $25/hr (annual equivalent base on 32 hour week = $41,600)
Benefits include health insurance (Loft pays 80% of a top tier plan, life insurance, two weeks paid time off annually (starting), 11 holidays, accrued sick/personal leave, and the opportunity to take one free Loft class per year.
About the Loft: The Loft Literary Center is the country’s leading nonprofit literary center, offering classes, events, and services for readers and writers in Open Book, in community settings, and increasingly online. The Loft also supports writers and readers through grants, mentorships, writing studios, regular readings and spoken word series, and a wealth of resources about craft and the writing life on its website.
The award-winning Loft Literary Center is renowned for the quality of its programming and its service to the community.
Logistics: This position will be a hybrid/flexible position. With the exception of occasional required in-person meetings, there is the option to work on- or off-site for the remainder of the 32 hours. There may be some adjustments to hours according to seasonal work flows. Reliable cell phone access and high speed internet are required for work off-site.
Position Purpose: The Storytelling & Community Engagement Coordinator establishes and promotes the Loft’s presence and builds community by developing and maintaining compelling, engaging, and accurate stories and other digital content for the Loft’s website, social media, blog, and other content channels (like future vlogs or podcasts). This position will coordinate public relations and media work as well as help to develop tools that advance and deepen the engagement of the community across the Loft’s programs, events, and services. This work introduces new people to Loft offerings while also ensuring that existing constituents continue to deepen their connections and engagements with the Loft.
Primary Areas of Responsibilities and Tasks
In all areas of accountability for this position, responsiveness, empathy, humor, and impeccable attention to detail are essential. You will be a good fit if you enjoy a task list that changes day-to-day; enjoy building community connections; love building creative new approaches to outreach; and you share our commitment to antiracism.
Create compelling stories and other digital content that build awareness of the Loft’s identity and offerings across different audiences and advance community engagement (50%):
- Manage the Loft’s mass email outreach through the marketing automation system and Salesforce. This includes helping other departments with their mass email projects.
- Plan, edit, curate, and maintain the Loft blog—managing calendar, content, and contributors.
- Build engaging and relevant content for the Loft’s social media channels.
- Plan, experiment with, and create new content that extends the reach of the Loft (such as vlogs, podcasts, or community engagement channels (such as Discord, Mighty Networks, etc.)
- Take or arrange for high-quality photos at select Loft offerings.
Coordinate and manage the quality of content to establish a consistent and positive presence for the Loft (20%):
- Maintain and enforce the Loft style guide on all Loft materials.
- Ensure that content presented about the Loft is clear, concise, relevant, accurate, and compelling.
- Work with the Marketing and Communications Director to write, edit, and maintain Loft artist bios, class and event descriptions, and other informational copy across multiple systems.
- Coordinate Loft website content updates, working with fellow staff and outside parties to ensure that content is compelling, search-friendly, and up-to-date.
- Work closely with Loft program team members to best promote and market specific Loft offerings.
Grow new audiences and deepen the engagement of existing Loft community members (30%):
- Work with the Marketing and Communications Director to identify and incorporate new media partners and platforms that extend the Loft’s reach to relevant and diverse audiences.
- Lead efforts to table for Loft at occasional public events.
- Plan, coordinate, and execute PR/media efforts for the Loft, either in conjunction with paid consultants or on our own.
- Contribute to the creation of tools that advance community engagement including individual participants and organizational partners across the Loft’s programs, events, and services.
- Support the Marketing and Communications Director in additional projects and capacities, as needed, to be discussed and agreed upon.
The list above is representative of the essential responsibilities for the job, but it is not necessarily an all-inclusive list of duties required to perform this role. Other duties may be assigned within the areas of these responsibilities and occasionally, you’ll be asked to help with something completely outside your regular role. In particular, these opportunities come during “all hands on deck” events like the weekends of Wordsmith, our conference for writers, and Wordplay, our literary festival.
The specific knowledge required to do the above can be learned if the applicant meets the following job requirements:
- Dynamic storytelling skills
- A customer service orientation—the ability to remain personable, diplomatic, and a commitment to be responsive
- A track record demonstrating exceptional attention to detail, in particular an editorial eye
- Intermediate to advanced knowledge and use of tools such as website management (e.g. Drupal, Wordpress), social media management (e.g. Hootsuite, CoSchedule etc.), graphic design programs (e.g. Adobe, Canva etc.), and mass email programs (e.g. MailChimp, Constant Contact).
- Knowledge of and experience with culturally and aesthetically diverse voices and audiences
- Proficiency with databases (such as Salesforce) and logic generating reports
- Experience working with members of the media and creating releases/pitches for story pitching
- An open and learning orientation to technology, software, and office equipment
- Appetite and ability to learn quickly
- Strong interpersonal and communications skills including proficiency in written and spoken English
- Ability to work, find answers, and check tasks off with a great deal of independence
- Enjoyment working alone and in teams
- A positive, forward-looking, and curious approach
- A demonstrated commitment to antiracism and ability to champion the Loft’s core values
The ideal candidate will have:
- An associate’s degree or equivalent experience
- A love of stories and books
- Analytical skill and experience
- A sense of humor and an ease with people
NOTE: Loft employees are not eligible to apply for Loft awards for writers
To Apply: Please answer the application questions and submit your resume via Submittable. If you do not have a Submittable account, you will need to create one.
Due to the expected number of applicants, we request that you do not call or email to check on your application status. You will get a confirmation by email to let you know that your application was received as well as notification when the position is filled.
Hiring Process: This position is open until filled; applications will be reviewed as they come in, but first preference will be given to applications received by January 17. Interviews will likely begin late January or early February.
The Loft is an equal opportunity employer.